NEW GEN Z 101: Unlock & Outlast Microtrends

WE COVID Impact Update Report

Oct 04 2021

It’s been more than a year and a half since COVID shutdowns began in Western Europe, and the question of when things will return to normal remains for many. To gauge how Gen Z and Millennials are feeling about the crisis and where their comfort levels are currently, YPulse asks monthly questions around their quarantine status, when they believe the crisis will end, what in-person activities they’re resuming. YPulse’s Western Europe COVID Impact Update looks at their current behaviors and what brands need to know about how their lives look now.

Download the full report for insights on: 

  • How many young Europeans are currently quarantining
  • The in-person experiences they are (and are not) currently comfortable doing
  • How COVID has affected Millennial parenting

Report length: 10 pages

Based on a survey of 1300 13-39-year-olds in the U.K., Germany, France, Italy, and Spain, fielded in August and September 2021 

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