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WE Millennial Parenting Report

Sep 27 2021

Nearly half of Millennials in Western Europe are parents, and that number promises to keep growing as this generation ages up and reaches for more traditional milestones. But Millennial parents aren’t like the moms and dads of old. With unique ideas about how family life should look and function, it’s imperative that brands understand what parents want for their kids—and themselves. In YPulse’s WE Millennial Parenting report, we reveal how many Millennials are now parents, how many want to be parents, and how brands are reaching this group and their unique needs.

Download the full report for insights on: 

  • How many Millennials are now parents (and how many want to be)
  • How brands are pivoting their products, services, and marketing to effectively reach the new generation of parents
  • The best way brands can connect and reach BIPOC parents

Report length: 11 pages

Based on a survey of 1300 13-39-year-olds in the U.K., Germany, France, Italy, and Spain, fielded in August & September 2021 

Additional survey content for Pro users: Thoughts on having children, age and gender of their children, age they had their first child, who watches their children during the week, where they purchase toys, clothes, and other items for their children, interest in being a stay-at-home parent, and pet ownership. 

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