Sep 27 2021
Nearly half of Millennials in Western Europe are parents, and that number promises to keep growing as this generation ages up and reaches for more traditional milestones. But Millennial parents aren’t like the moms and dads of old. With unique ideas about how family life should look and function, it’s imperative that brands understand what parents want for their kids—and themselves. In YPulse’s WE Millennial Parenting report, we reveal how many Millennials are now parents, how many want to be parents, and how brands are reaching this group and their unique needs.
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Report length: 11 pages
Based on a survey of 1300 13-39-year-olds in the U.K., Germany, France, Italy, and Spain, fielded in August & September 2021
Additional survey content for Pro users: Thoughts on having children, age and gender of their children, age they had their first child, who watches their children during the week, where they purchase toys, clothes, and other items for their children, interest in being a stay-at-home parent, and pet ownership.