How 2020 Impacted Brand Affinity Special Report

Gen Z and Millennial research, trends, and insights

2020 was a rollercoaster for both consumers and brands—full of changes in behavior that no one could have predicted. So how did all of the changes to product purchasing and use impact young consumers’ affinity for brands? From tracking performance post-COVID to examining the brands that ended the year on top in each industry, this report examines trends in brand affinity across 2020 to explore how the events of this year have changed young consumers’ view of industries and the brands within them.

Download the full report for insights on: 

  • How COVID-19 has impacted young consumers’ purchasing decisions and their affinity for brands in various industries, and how that will impact purchasing in 2021
  • The industry booms and intense brand challenges fueled by young consumers’ behavioral changes this year
  • 2020 industry snapshots and review of consumer diagnostics for household goods, health and beauty, media, tech and entertainment, CPG, fashion and apparel, intimates, education tech, and alcohol

Report length: 66 pages

Based on YPulse brand tracker data among 13-39-year-olds in the U.S., fielded March – December 2020

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