2020 was a rollercoaster for both consumers and brands—full of changes in behavior that no one could have predicted. So how did all of the changes to product purchasing and use impact young consumers’ affinity for brands? From tracking performance post-COVID to examining the brands that ended the year on top in each industry, this...
- Report
- Brand TrackerSpecial
- Report
- Brand TrackerSpecial
North America
How 2020 Impacted Brand Affinity Special Report