Gen Z and Millennial research, trends, and insights
2020 was a rollercoaster for both consumers and brands—full of changes in behavior that no one could have predicted. So how did all of the changes to product purchasing and use impact young consumers’ affinity for brands? From tracking performance post-COVID to examining the brands that ended the year on top in each industry, this report examines trends in brand affinity across 2020 to explore how the events of this year have changed young consumers’ view of industries and the brands within them.
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Report length: 66 pages
Based on YPulse brand tracker data among 13-39-year-olds in the U.S., fielded March – December 2020