Gen Z and Millennial research, trends, and insights
Young consumers’ worlds have been quickly and drastically altered, and their financial situations have been clearly impacted by the pandemic. Gen Z and Millennials, with less financial stability going into the crisis, have had some of the biggest setbacks. But the negative impacts are not universal. Among those still employed—which is the majority of Millennials—saving has increased in many areas, actually boosting spending power. This report dives into their financial status from employment to savings, what has changed because of COVID-19, and how these behavioral shifts will follow them into the future after the pandemic has passed.