Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Report
  • Behavioral
North America

Topline: Tech/Device Use & Ownership

Download the full report for further insights

Get Insights for Your Industry

Select your sector, and we'll pull the most relevant findings to your work

Our latest survey digs into young consumers’ tech use. Smartphones, laptops, and headphones are, of course, among the top tech they use across both generations, but other preferences in tech and devices are varied across both ages and genders. Beyond specific preferences, privacy is an increasing issue, with young consumers considering the risks when purchasing...

Recent years' reports on this topic

Ask Anything About This Report

Get personalized insights and answers

Here are some suggestions:

Related content

Explore Further

Analyze data
Request Special Data Cut

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?