Topline: Tech/Device Use & Ownership

Our latest survey digs into young consumers’ tech use. Smartphones, laptops, and headphones are, of course, among the top tech they use across both generations, but other preferences in tech and devices are varied across both ages and genders. Beyond specific preferences, privacy is an increasing issue, with young consumers considering the risks when purchasing new tech. While it seems their dependence on tech outweighs the risk, young consumers are worried and speaking out more about digital privacy. Download the full report for insights on:  Which of their devices they can’t live without The top devices they plan to buy in 2019 How they shop for their devices—including whether they wait for bargains or snap up the latest tech Their privacy concerns Report length: 5 pages Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019