Trend Report: Home Sweet Home Revisited

Somehow, the narrative that Millennials are living in their parents’ basements continues to live on—even though the generation has, for the most part, grown up. Millennials are increasingly flying the coop, with the majority sharing homes with their own families or with roommates; among those who don’t own a home yet, more than three in four say they plan to. And just like in the original Home Sweet Home trend, we are finding that they’re continuing to set new standards for what they desire in a home and what tools and financial resources they use to shop for one. As more Millennials & Gen Z move into their own homes, the home decor industry should see a boost—as long as they market themselves the right way.