Trend REPORT

YPulse Trend Report: In Their Heads

The most stressed, anxious generations to date need to clear their heads. Lately, we’ve seen a heightened awareness of and interest in everyday mental health among young consumers, who are finding new ways of maintaining their balance. In fact, over eight in ten 13-34-year-olds tell us they’ve noticed that people are making mental health more of a priority lately. From charting their emotions and learning about mindfulness to marrying tech with meditation and finding unusual stress escapes online, we’re exploring how they’re taking care of what’s in their heads.
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Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.

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TREND REPORT
YPulse Trend Report: In Their Heads
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