YPulse Trend Report: The Privacy Issue

Let’s get one thing straight: Millennials care about privacy and security. They’re worried about their information floating around in digital clouds and skeptical about its protection under the eyes of individuals, companies, and institutions. But practical to their nature, most would rather accept that their actions online will never be completely private instead of swear off the internet forever or safeguard back to the DOS era. We investigated this ultimate catch-22 for the digital-first generation, and found out what exactly brands are allowed to do with what they know.