YPulse Trend Report: Less Is More

Gen Z and Millennial research, trends, and insights

Overwhelmed by content, options, marketing, and products, more Millennials are beginning to have a minimalist moment. They’re bringing a “less is more” mentality to their homes, closets, diets, and more; while trends like mindfulness and decluttering are beginning to pick up speed. Young consumers have always chosen experiences over products, but now they’re looking to let go of material goods and simplify their lives in even more ways. This desire for simplicity is impacting how and what they’re buying, and sparking new areas of interest.

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