YPulse Trend Report: For A Good Time…

Gen Z and Millennial research, trends, and insights

Millennials are choosing the couch or café over a night at the club. Partying hard has been a hallmark of youth for generations, but Millennials are less intent on pushing boundaries than they are living in the Netflix and chill zone. Understanding what young adults are considering a good time means changing the assumption that they are drinking (and posting about it) to excess. See how the foodie generation is redefining your average Saturday night.

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