WHAT’S IN THE TOPLINE & DATA: Retail Store Tracker Money Spent Yesterday The Foodie Generation Ordering Delivery / Takeout Dining Out / Fast Food Restaurants
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.


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