2014 Q2 Ypulse Quarterly: Numbers Game, Something to Talk About, Blurred (Luxury) Lines

Gen Z and Millennial research, trends, and insights

Q2 2014 Ypulse Quarterly Report Trends: 

Numbers Game: A look at the way that Millennials are harnessing their own personal data, beyond biometrics, to improve their lives or just plane have fun–and how brands are tapping into the trend.

Something to Talk About: The growing trend of social-currency-hungry young consumers looking for quick-fix, pre-planned cultural experiences that give them ways to break the ice with peers, and perhaps most importantly post something interesting to their feeds.

Blurred (Luxury) Lines: An in-depth analysis of the ways that Millennial consumers are redefining the concept of luxury, and making pretense a thing of the past for luxury products. 

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