Virtual reality experiences designed for kids is a swiftly growing area. The next generation could be the first to truly embrace VR as it transforms the way they learn and more.
Virtual reality is poised to become a multi-industry game-changer for this generation—but the technology is already being used by many to transform education and entertainment for the next generation as well. Virtual reality projects and products designed for the pre-teen set are being launched at a quick pace—and today’s kids could be the first to get hooked on VR.
A 2015 survey on virtual reality conducted by Greenlight VR found that younger consumers are more excited about the technology than the older generations, with “Gen Z” the most passionate about it. Parents might want to prepare: 70% of teens and tweens interviewed would "definitely” or “probably” ask for a VR device. Since then, we’ve seen The New York Time’s Google Cardboard giveaway inspire parents to hand headsets over to their children, McDonald’s turn the Happy Meal into a kid-sized virtual reality experience, and Mark Zuckerberg publicly declare that he will “absolutely” let his own kid play VR games. While virtual reality might still be in the early stages of mainstreaming, it’s becoming clear that VR could be the norm for the next generation.
In our Q&A with VR leader Framestore, Executive Producer Christine Cattano told us that virtual reality has major potential to impact the next generation. She explained, “Obviously the initial players [in VR] are going to be gaming and entertainment, but I think there's lots of really interesting value to be added to areas like healthcare and education. Education, to me, is probably the most exciting. I’m excited to see how VR changes how kids are interested in certain places, and how we can…