How VR Could Change Education & Entertainment for the Next Generation

Virtual reality experiences designed for kids is a swiftly growing area. The next generation could be the first to truly embrace VR as it transforms the way they learn and more. 

Virtual reality is poised to become a multi-industry game-changer for this generation—but the technology is already being used by many to transform education and entertainment for the next generation as well. Virtual reality projects and products designed for the pre-teen set are being launched at a quick pace—and today’s kids could be the first to get hooked on VR.

A 2015 survey on virtual reality conducted by Greenlight VR found that younger consumers are more excited about the technology than the older generations, with “Gen Z” the most passionate about it. Parents might want to prepare: 70% of teens and tweens interviewed would "definitely” or “probably” ask for a VR device. Since then, we’ve seen The New York Time’s Google Cardboard giveaway inspire parents to hand headsets over to their children, McDonald’s turn the Happy Meal into a kid-sized virtual reality experience, and Mark Zuckerberg publicly declare that he will “absolutely” let his own kid play VR games. While virtual reality might still be in the early stages of mainstreaming, it’s becoming clear that VR could be the norm for the next generation.

In our Q&A with VR leader Framestore, Executive Producer Christine Cattano told us that virtual reality has major potential to impact the next generation. She explained, “Obviously the initial players [in VR] are going to be gaming and entertainment, but I think there's lots of really interesting value to be added to areas like healthcare and education. Education, to me, is probably the most exciting. I’m excited to see how VR changes how kids are interested in certain places, and how we can…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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