News
North America
A 50-year-old shipwreck ballad is TikTok’s unexpected new obsession.
A 50-year-old shipwreck ballad is TikTok's unexpected new obsession. Gen Z has tur...
North America
Has Gen Z made cash cringe? We’re not so sure.
Has Gen Z made cash cringe? We’re not so sure. A new Cash App/Harris Poll survey of 2K ...
North America
Young people are recording themselves…doing nothing?
Young people are recording themselves...doing nothing? In an attempt to fix their broke...
Western Europe
German Gen Z might be the first to tap out from their peak social media use.
German Gen Z might be the first to tap out from their peak social media use. While soci...
Western Europe
Speaking of applying to jobs…U.K. employers say they’re too broke to hire young people.
Speaking of applying to jobs…U.K. employers say they’re too broke to hire young people....
Western Europe
AI has turned job applications into a numbers game that Gen Z is losing.
AI has turned job applications into a numbers game that Gen Z is losing. For young univ...
Western Europe
London’s V&A is opening a museum specifically designed for Gen Z.
London's V&A is opening a museum specifically designed for Gen Z. The director...
North America
Gen Z and Millennials aren’t spending as much on “slop bowl” food chains.
Gen Z and Millennials aren’t spending as much on "slop bowl" food chains. Fas...
North America
Low follower counts are the new flex for Gen Z.
Low follower counts are the new flex for Gen Z. With bots outnumbering real users on so...
North America
MrBeast is opening a theme park this November, but not in the U.S.
MrBeast is opening a theme park this November, but not in the U.S. In yet another major...
North America
U-Haul is getting love on socials for using a breakup call audio.
U-Haul is getting love on socials for using a breakup call audio. In an ad posted last ...
North America
Gen Z is following Millennials’ lead and looking to marathons for a sense of control.
Gen Z is following Millennials’ lead and looking to marathons for a sense of control. L...