News
North America
Monster Energy is launching Flrt, a wellness energy drink aimed at young women.
Monster Energy is launching Flrt, a wellness energy drink aimed at young women. Brands ...
North America
Social media is less social lately, and AI isn’t helping.
Social media is less social lately, and AI isn’t helping. YPulse has told you Gen Z is ...
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Words of the year are rolling in, and they’re all from Gen Z. (Obviously.)
Words of the year are rolling in, and they’re all from Gen Z. (Obviously.) The time is ...
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Tim Hortons hosted a plushie pop-up just like the Jellycat diner.
Tim Hortons hosted a plushie pop-up just like the Jellycat diner. YPulse has reported o...
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Young workers are finding it hard to leave politics at the door when they clock in.
Young workers are finding it hard to leave politics at the door when they clock in. A n...
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Young Black men are swapping go-to tracksuits and Nike Techs for quarter zips.
Young Black men are swapping go-to tracksuits and Nike Techs for quarter zips. On TikTo...
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Doritos fans are campaigning for a flavor return in TikTok comments.
Doritos fans are campaigning for a flavor return in TikTok comments. In the comment sec...
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TikTok’s favorite audio right now celebrates niche bonds.
TikTok’s favorite audio right now celebrates niche bonds. Gen Z is using the viral soun...
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Gen Z isn’t as sure about marriage as previous gens.
Gen Z isn’t as sure about marriage as previous gens. A new survey from the University o...
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Some young singles are “bookfishing” to appear more dateable.
Some young singles are “bookfishing” to appear more dateable. Bumble data shows 66% of ...
North America
After only two years in the U.S., TikTok Shop just hit eBay-sized total sales.
After only two years in the U.S., TikTok Shop just hit eBay-sized total sales. Analysts...
North America
Gen Z’s new name for their chaotic productivity is the “flow state.”
Gen Z’s new name for their chaotic productivity is the "flow state." The vira...