News
North America
Midterm elections are only a few months away, and young voters are pessimistic about the state of the country.
Midterm elections are only a few months away, and young voters are pessimistic about th...
North America - Western Europe
China’s youth made #WeAreTheLastGeneration (now censored) trend as they expressed disdain for their country’s policies.
China’s youth made #WeAreTheLastGeneration (now censored) trend as they expressed disda...
North America
Kohl’s is downsizing their in-store experience for bigger customer turnouts.
Kohl’s is downsizing their in-store experience for bigger customer turnouts.In 2018, YP...
North America
BeReal is an app attracting a ton of new users, and Chipotle is jumping in on the platform to reach their primarily Gen Z and Millennial customer base.
BeReal is an app attracting a ton of new users, and Chipotle is jumping in on the platf...
North America - Western Europe
Digital designers are making millions in the metaverse, and luxury brands are tapping their talent.
Digital designers are making millions in the metaverse, and luxury brands are tapping t...
North America
College enrollment rates are dropping dramatically, as Gen Z questions the value of a college education.
College enrollment rates are dropping dramatically, as Gen Z questions the value of a c...
North America
ComplexLand is hosting its third annual virtual event, going all in on shopping in the metaverse.
ComplexLand is hosting its third annual virtual event, going all in on shopping in the ...
North America
Young consumers are checking the Reddit forum “r/swatchitforme” before buying makeup online.
Young consumers are checking the Reddit forum “r/swatchitforme” before buying makeup on...
North America
Mixology is reaching Gen Z on TikTok, reviving “cocktail culture” for those who have yet to set foot in a bar.
Mixology is reaching Gen Z on TikTok, reviving “cocktail culture” for those who have ye...
North America
Gen Z-founded magazine Our Era is focusing on “fashion, politics, music, social justice, mental health, and identity.”
Gen Z-founded magazine Our Era isfocusing on “fashion, politics, music, social justice,...
North America
Snapchat is reportedly adding parental control features.
Snapchat is reportedly adding parental control features. YPulse research found that Sna...
North America
Carter’s recruited Hilary Duff as its first-ever Chief Mom Officer, and the partnership will include limited-edition clothing collections for kids.
Carter’s recruited Hilary Duff as its first-ever Chief Mom Officer, and the partnership...