News
North America
Gen Z is ditching Google as their main search engine—they’re looking to TikTok and Instagram instead.
Gen Z is ditching Google as their main search engine—they’re looking to TikTok and Inst...
North America
FutureCard is encouraging users who shop sustainably with rewards.
FutureCard is encouraging users who shop sustainably with rewards. YPulse’s Sustainabil...
North America
Mike and Ike is tapping esports’ Dignitas to reach young consumers in their new Fortnite collective.
Mike and Ike is tapping esports’ Dignitas to reach young consumers in their new Fortnit...
North America
TikTok is rolling out new safety tools to help users personalize their FYPs even further.
TikTok is rolling out new safety tools to help users personalize their FYPs even furthe...
North America
Young consumers can’t stop “retro-gazing”—and brands are continuing to feed their nostalgia.
Young consumers can’t stop “retro-gazing”—and brands are continuing to feed their nosta...
North America
“Sugar dating” is now a mainstream way for young people to make money—but it can be dangerous.
“Sugar dating” is now a mainstream way for young people to make money—but it can be dan...
North America
Fast fashion is invading thrift stores—and young consumers are being forced to rethink sustainability.
Fast fashion is invading thrift stores—and young consumers are being forced to rethink ...
North America
The future of work for Gen Z and Millennials may require them to head back to the office.
The future of work for Gen Z and Millennials may require them to head back to the offic...
North America
TikTok is helping small businesses by launching an array of new tools for success.
TikTok is helping small businesses by launching an array of new tools for success. The ...
North America
Marvel and lifestyle brand Kith are celebrating Spider-Man’s 60th birthday with a new comic and merch.
Marvel and lifestyle brand Kith are celebrating Spider-Man’s 60th birthday with a new c...
North America
Gen Z and Millennials are investing in their homes and building their dream backyards.
Gen Z and Millennials are investing in their homes and building their dream backyards. ...
North America
Gen Z is dining out less than every other gen—and restaurants are struggling to lure them in.
Gen Z is dining out less than every other gen—and restaurants are struggling to lure th...