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News

North America
#BookTok, one of TikTok’s largest subcultures, is launching an official book club.
#BookTok, one of TikTok’s largest subcultures, is launching an official book club. Curr...
North America
Experience is key to getting Millennial families to dine out with their kids.
Experience is key to getting Millennial families to dine out with their kids. NPD Group...
North America
A super-messy Millennial mom is earning millions of TikTok views.
A super-messy Millennial mom is earning millions of TikTok views. Bri James is a mom of...
North America
Most parents are worried about paying for their child’s education. 
Most parents are worried about paying for their child’s education. YPulse’s Education r...
North America
Gen Z parents are doing registries differently.
Gen Z parents are doing registries differently. While 75% of new parents create a baby ...
North America
This week, Millennial parents are getting judged for not knowing the words to classic nursery rhymes.
This week, Millennial parents are getting judged for not knowing the words to classic n...
North America
A surprising amount of YouTube’s viewership is happening on TV.
A surprising amount of YouTube’s viewership is happening on TV. According to a report b...
North America
Nars Cosmetics is the next to jump on the metaverse wave with a game on Roblox.
Nars Cosmetics is the next to jump on the metaverse wave with a game on Roblox. YPulse ...
North America
Instagram is now letting users shop through their DMs.
Instagram is now letting users shop through their DMs. Instagram has rapidly been movin...
North America
Snapchat is extending their mobile app functions by entering web browsers. 
Snapchat is extending their mobile app functions by entering web browsers. The social p...
North America
Kia is offering limited NFTs to viewers who scan a QR code in their new ad campaign.
Kia is offering limited NFTs to viewers who scan a QR code in their new ad campaign. Fo...
Western Europe
Gen Z in the U.K. are fueling the food and beverage industry’s summer boom.
Gen Z in the U.K. are fueling the food and beverage industry’s summer boom. Though our ...

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