News
North America
Millennial parents want schools to offer their kids mental health days.
Millennial parents want schools to offer their kids mental health days. YPulse’s Mental...
North America
“Sittervising” is the latest TikTok parenting trend combating burnout.
“Sittervising” is the latest TikTok parenting trend combating burnout. Mom guilt is rea...
North America
Gen Z women are loving romance books.
Gen Z women are loving romance books. Gone are the days of middle-aged erotica, the new...
North America
The majority of young adults are willing to pay more for sustainable brands.
The majority of young adults are willing to pay more for sustainable brands. According ...
North America
American Eagle is tapping Roblox and Meta Quest 2 to reach Gen Z.
American Eagle is tapping Roblox and Meta Quest 2 to reach Gen Z. The retailer is uppin...
North America
Make way for 3D printing in the beauty industry.
Make way for 3D printing in the beauty industry. YPulse research shows Gen Z and Millen...
North America
ADHD content on TikTok is gaining popularity—and startups are giving young consumers (too) easy access to Adderall.
ADHD content on TikTok is gaining popularity—and startups are giving young consumers (t...
Western Europe
The U.K.’s retail industry is seeing an uptick in gift card sales, indicating a potential boom on the high street.
The U.K.’s retail industry is seeing an uptick in gift card sales, indicating a potenti...
Western Europe
Fast-fashion brand PrettyLittleThing is branching into the world of secondhand fashion with a resale marketplace.
Fast-fashion brand PrettyLittleThing is branching into the world of secondhand fashion ...
Western Europe
Young Brits are turning to music for their mental health.
Young Brits are turning to music for their mental health. A recent report by FREE NOW r...
Western Europe
Burger King is encouraging indulgence (and even sloppiness) with its latest U.K. campaign.
Burger King is encouraging indulgence (and even sloppiness) with its latest U.K. campai...
Western Europe
British supermarket chain Asda is removing “best before” dates from fresh foods to help combat food waste.
British supermarket chain Asda is removing "best before" dates from fresh foo...