News
North America
TikTok is looking to partner with TalkShopLive as they advance their live shopping efforts.
TikTok is looking to partner with TalkShopLive as they advance their live shopping effo...
North America
While Gen Z and Millennials hate traditional phone calls, they love voice messaging.
While Gen Z and Millennials hate traditional phone calls, they love voice messaging. To...
North America - Western Europe
Paris fashion shows are trending on social media—and Gen Z is into the industry’s fun this year.
Paris fashion shows are trending on social media—and Gen Z is into the industry’s fun t...
North America
BIPOC employees are rejecting the “quiet quitting” trend—and they’re quitting altogether instead.
BIPOC employees are rejecting the “quiet quitting” trend—and they’re quitting altogethe...
North America
And speaking of cultural appropriation…South Asian kitchen staple ghee has become an influencer favorite, and brands are making “whitewashed versions.”
And speaking of cultural appropriation…South Asian kitchen staple ghee has become an in...
North America
TikTok’s “Brownie Lips” beauty trend is yet another example of cultural appropriation.
TikTok’s “Brownie Lips” beauty trend is yet another example of cultural appropriation. ...
North America
Ulta Beauty just added eight BIPOC brands as a part of their MUSE Accelerator program.
Ulta Beauty just added eight BIPOC brands as a part of their MUSE Accelerator program. ...
North America
Google Maps is leaning into Gen Z trends by helping them “vibe check” places they plan on visiting.
Google Maps is leaning into Gen Z trends by helping them “vibe check” places they plan ...
North America
Gen Z TikTokers are making light of inflation—but they’re also super worried about it.
Gen Z TikTokers are making light of inflation—but they’re also super worried about it. ...
North America
The NFL wants to become the most “youth-focused” league in the world, so they’re amping up their social media presence.
The NFL wants to become the most “youth-focused” league in the world, so they’re amping...
North America
Scout is a new app helping Gen Z invest in their favorite things.
Scout is a new app helping Gen Z invest in their favorite things. YPulse’s Fintech repo...
North America
U.S. young consumers are obsessed with pumpkin spice everything—and they want it all year ‘round.
U.S. young consumers are obsessed with pumpkin spice everything—and they want it all ye...