News
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Gabriella Karefa-Johnson is Target’s newest Future Collective collaboration.
Gabriella Karefa-Johnson is Target’s newest Future Collective collaboration. As part of...
North America
Teen Instagram users are happier than we think.
Teen Instagram users are happier than we think. A new study by the University of Amster...
North America
TikTok is expanding their “state controlled media” labels in more than 40 countries.
TikTok is expanding their “state controlled media” labels in more than 40 countries. Fo...
North America
Millennials are no longer able to enjoy the little luxuries that made them feel rich.
Millennials are no longer able to enjoy the little luxuries that made them feel rich. F...
North America
Gen Z and Millennials are still job hopping in 2023 in pursuit of their passions.
Gen Z and Millennials are still job hopping in 2023 in pursuit of their passions. Accor...
North America
Nike is counting on Gen Z’s obsession with luxury.
Nike is counting on Gen Z’s obsession with luxury. The brand Gen Z finds coolest is foc...
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Major universities and other schools across the U.S. are collectively banning TikTok.
Major universities and other schools across the U.S. are collectively banning TikTok. G...
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Young people just aren’t that into wine.
Young people just aren’t that into wine. Donning tees with sayings like “rosé all day” ...
North America
Gen Z views work as a transactional experience—even the most loyal employees may be looking for other jobs.
Gen Z views work as a transactional experience—even the most loyal employees may be loo...
North America
Canned fish sellers are launching new products and gaining popularity on TikTok thanks to a growing demand from young consumers.
Canned fish sellers are launching new products and gaining popularity on TikTok thanks ...
North America
Influencers sold billions in product recommendations in 2022.
Influencers sold billions in product recommendations in 2022. YPulse knows influencers ...
North America
Millennial parents are still “not ok.”
Millennial parents are still “not ok.” Since the start of the pandemic, we’ve been hear...