News
North America
Brands shouldn’t sleep on Millennial moms’ affinity for TikTok.
Brands shouldn’t sleep on Millennial moms’ affinity for TikTok. While YPulse data shows...
North America
Footwear brands are creating kids’ versions of their popular shoes to get a bigger piece of family spending.
Footwear brands are creating kids’ versions of their popular shoes to get a bigger piec...
North America
BookTok’s popularity has created a divide among its influencers.
BookTok's popularity has created a divide among its influencers. YPulse told you t...
North America
Are TikTok fitness influencers actually eating dog food for more protein?
Are TikTok fitness influencers actually eating dog food for more protein? YPulse resear...
North America
Gen Z and Millennials are changing the party divide on gun laws in the U.S.
Gen Z and Millennials are changing the party divide on gun laws in the U.S. According t...
North America
Landlord influencers are basically HGTV house flippers for TikTok.
Landlord influencers are basically HGTV house flippers for TikTok. The pandemic brought...
North America
Cannabis-infused beverage brand Drippy is teaming up with UnderCurrent Entertainment to expand their marketing reach.
Cannabis-infused beverage brand Drippy is teaming up with UnderCurrent Entertainment to...
Western Europe
A new viral makeup filter is promoting unrealistic beauty standards, but Dove is fighting back.
A new viral makeup filter is promoting unrealistic beauty standards, but Dove is fighti...
Western Europe
Barcelona will be opening a pet cemetery in the city next year.
Barcelona will be opening a pet cemetery in the city next year. Pet ownership sky-rocke...
Western Europe
TikTok has been banned again, this time among British government officials.
TikTok has been banned again, this time among British government officials. TikTok is h...
Western Europe
A marketing campaign in London used AI technology in billboards to raise awareness about knife crime.
A marketing campaign in London used AI technology in billboards to raise awareness abou...
Western Europe
Primark is introducing repair workshop programs across its stores in an effort to be more sustainable.
Primark is introducing repair workshop programs across its stores in an effort to be mo...