News
North America
The “great office debate” will continue through next year.
The “great office debate” will continue through next year. Companies are trying to maxi...
North America
Gen Z thinks sex and nudity in entertainment is unnecessary.
Gen Z thinks sex and nudity in entertainment is unnecessary. According to a UCLA Center...
North America
Daylyy is the new social platform wanting to center authenticity.
Daylyy is the new social platform wanting to center authenticity. Just as BeReal aimed ...
North America
The soft saving trend is becoming more popular among Gen Z.
The soft saving trend is becoming more popular among Gen Z. YPulse told you before abou...
North America
TikTok Shop is encouraging more creators than ever to promote (low quality) products for commission.
TikTok Shop is encouraging more creators than ever to promote (low quality) products fo...
North America
A 10th-grade history teacher has gained a massive following on TikTok and Instagram with her “Gen Z Teaches History” series, using humor and slang to make history more accessible.
A 10th-grade history teacher has gained a massive following on TikTok and Instagram wit...
North America
The “demi makeup method” is TikTok’s latest beauty hack for concealing without the need for heavy makeup.
The “demi makeup method” is TikTok’s latest beauty hack for concealing without the need...
North America
Teens actually want their parents to track them.
Teens actually want their parents to track them. Gen Z teens are increasingly using fam...
North America
Pizza Hut is extending its hours at thousands of their locations.
Pizza Hut is extending its hours at thousands of their locations. The chain is looking ...
North America
Reese Witherspoon’s Hello Sunshine is offering mentorship to a class of top women in content creation.
Reese Witherspoon’s Hello Sunshine is offering mentorship to a class of top women in co...
North America
TikTok’s got a new viral Marshmallow game.
TikTok’s got a new viral Marshmallow game. Unlike the chubby bunny challenge of the ear...
Western Europe
Halloween spending in the U.K. is set to hit the milestone £1B mark this year, and Gen Z is fuelling the splash.
Halloween spending in the U.K. is set to hit the milestone £1B mark this year, and Gen ...