News
North America
Gen Z’s event purchases are no longer just in the post-COVID boom, they’re the norm.
Gen Z’s event purchases are no longer just in the post-COVID boom, they’re the norm. Co...
North America
College is becoming less important to Gen Z—but maybe only some of them.
College is becoming less important to Gen Z—but maybe only some of them.YPulse has told...
North America
Paying for ad-less social media feeds will be a test for both brands and users.
Paying for ad-less social media feeds will be a test for both brands and users.Only bei...
North America
Influencers and Gen Z made Valorant a top mainstream video game.
Influencers and Gen Z made Valorant a top mainstream video game.Unlike some other first...
North America
Miffy the Bunny, a Dutch children’s book character, is a viral aesthetic icon.
Miffy the Bunny, a Dutch children's book character, is a viral aesthetic icon. In ...
Western Europe
Shell partnered with Fortnite and got accused of “gameswashing.”
Shell partnered with Fortnite and got accused of “gameswashing.”For the launch of its n...
Western Europe
Southern Italy has the lowest percentage of young people in Europe.
Southern Italy has the lowest percentage of young people in Europe. The lack of stable ...
Western Europe
YouTube is rolling out its Primetime Channels feature in the U.K.
YouTube is rolling out its Primetime Channels feature in the U.K.To keep users engaged ...
Western Europe
Nike and Spotify launched a fund to help the mental health of young girls in the U.K.
Nike and Spotify launched a fund to help the mental health of young girls in the U.K.To...
North America
Netflix is planning to open two “Netflix Houses,” an IRL location for brand experiences.
Netflix is planning to open two “Netflix Houses,” an IRL location for brand experiences...
North America
“LOL” could be an acronym of the past, as Gen Z are saying “IJBOL.”
“LOL” could be an acronym of the past, as Gen Z are saying “IJBOL.” Standing for “I jus...
North America
Young adults are snagging up timeshares to travel where they want.
Young adults are snagging up timeshares to travel where they want.According to a 2022 r...