News
North America
Urban Outfitters’ marketing strategy is leaning on Gen Z.
Urban Outfitters’ marketing strategy is leaning on Gen Z. Urban Outfitters is increasin...
North America
Claire’s is launching a Gen Alpha-centered ASMR campaign.
Claire’s is launching a Gen Alpha-centered ASMR campaign. Claire's is constantly l...
North America
Some young professionals aren’t just bringing an iced latte to their desks—they’re also bringing cannabis.
Some young professionals aren’t just bringing an iced latte to their desks—they're...
North America
Mukbangs are giving huge payouts for Gen Z women.
Mukbangs are giving huge payouts for Gen Z women. Content creators like Enid Frances, J...
North America
In other news…
An influencer’s lavish bachelorette trip sponsored by an AI mirror startup went vir...
Western Europe
The high street is alive and well thanks to Gen Z.
The high street is alive and well thanks to Gen Z. New stores have been drawing in mass...
Western Europe
More than half of Gen Z would switch brands for a better deal.
More than half of Gen Z would switch brands for a better deal. As rising living costs i...
Western Europe
England’s flag has a reputation problem among Gen Z.
England’s flag has a reputation problem among Gen Z. St. George’s flag has become assoc...
Western Europe
The U.K. is rejoining the Erasmus+ exchange program in 2027.
The U.K. is rejoining the Erasmus+ exchange program in 2027. After five years out of th...
Western Europe
Some Gen Z prioritize gym access over sunny skies on vacation.
Some Gen Z prioritize gym access over sunny skies on vacation. For many young people, t...
North America
In other news…
Some parents across the U.S. are pushing back against school technology over concer...
North America
Expedia is launching a campaign with Gen Z-fave streamer IShowSpeed.
Expedia is launching a campaign with Gen Z-fave streamer IShowSpeed. IShowSpeed has mor...