News
North America
Brands are leaning into long-form videos again to attract Gen Z shoppers.
Brands are leaning into long-form videos again to attract Gen Z shoppers. While we know...
North America
Don’t call—Gen Z globally is on DND.
Don’t call—Gen Z globally is on DND. According to a new survey, 69% of 18-30-year-olds ...
North America
Gen Alpha is already financially savvy.
Gen Alpha is already financially savvy. According to new data from DKC, 95% of Gen Alph...
North America
Young Americans are way less optimistic about the job market than older gens.
Young Americans are way less optimistic about the job market than older gens. According...
North America
A ‘KPop Demon Hunters’ tour is in the works—called it!
A KPop Demon Hunters tour is in the works—called it! YPulse predicted in December 2025 ...
Western Europe
In other news…
British teens are posting videos of themselves storming Scientology buildings after...
Western Europe
Italy hosted a “Dream for Europe” photograph contest for secondary students.
Italy hosted a “Dream for Europe” photograph contest for secondary students. For Europe...
Western Europe
The EU is looking to ban “addictive” social media features for kids.
The EU is looking to ban “addictive” social media features for kids. On top of several ...
Western Europe
Saxon Air wants to teach British teens about “blue light” careers.
Saxon Air wants to teach British teens about “blue light” careers. The airline’s INSPIR...
Western Europe
Young Brits are turning to cozy games to make homeownership feel more attainable.
Young Brits are turning to cozy games to make homeownership feel more attainable. YPuls...
Western Europe
Brita tapped Millie Bobby Brown as its first global brand ambassador.
Brita tapped Millie Bobby Brown as its first global brand ambassador. The campaign, cal...
North America
In other news…
Amazon Prime Video ads can now change based on a viewer's existing brand or pr...