Ally is poking fun at real bank branches in a new campaign. The online-only bank knows that Gen Z and Millennials are the generations most open to fully digital banking, and most open to switching banks. Their new billboards are using a more light-hearted language geared at them, like “Cool branch, bro. No branches means more money for you,” and “Actually go to the bank? Bless your heart.” Out of all new banking accounts opened in the last three months, whether from a national chain or online-only, 43% of new checking accounts belong to Millennials and 31% to Gen Z, and 37% and 32% for new savings accounts, respectively. Because these gens are now Ally’s target demo, other marketing efforts are hoping to earn trust through working with figures like women athletes. (Banking Dive)
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