Vintage Gap is now at the center of the secondhand shopping craze. Gap has seen a cultural revival like no other, thanks in part to their collaborations with popular names like Sandy Liang, LoveShackFancy, and Summer Fridays, and their viral “Milkshake” denim campaign with KATSEYE. Now, the brand’s older collections are popping off on secondhand retail platforms like ThredUp, who said that Gap is one of their most-shopped brands. Gen Z and Millennial shoppers are reportedly looking to add more investment pieces than fast fashion to their closets, which is driving interest in both new and vintage Gap items, according to ThredUp. YPulse research shows the vast majority of young consumers have purchased secondhand items, and while Gen Z’s love for it is mainly rooted in saving money, staying in style and shopping sustainably are bonus perks. It’s not surprising that young consumers are gravitating to Gap even pre-loved, since the brand has proved its staple pieces can outlive trend cycles. (Teen Vogue)
👀 Read more from YPulse: The Real Appeal of Secondhand Shopping to Gen Z
