Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

“Wuthering Heights” had a No. 1 opening weekend thanks to women obsessed with yearning.

Feb 18 2026

“Wuthering Heights” had a No. 1 opening weekend thanks to women obsessed with yearning. YPulse told you 2026 would be Gen Z’s year of classic, tragic romance obsession, and the new “Wuthering Heights” would have a role in it. The release weekend certainly proved us right—by Sunday, the movie had pulled in nearly $35M in North America alone, making it another No. 1 for Warner Bros’ streak. But it couldn’t have happened without women pouring into theaters: estimates say 76% of ticket buyers this past weekend were women. And we know young women were certainly a big part of this, given the viral buzz for the movie on social media. It is getting mixed audience and critic review, but as we’ve seen before, viewers pulling scenes apart, analyzing director choices, and re-cutting their favorite scenes will keep talk going for weeks—which is the real win for studios. (AP News)

👀 Read more from YPulse: 2026 is Gen Z’s Year of Yearning: What Brands Should Know

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?