The norm of sports betting online has made prediction markets young men’s latest obsession. Platforms like Kalshi and Polymarket let users wager on everything from bitcoin price targets to the 2028 Republican nominee and they’re catching on fast with Gen Z men, who are already fluent in sports gambling and day trading. According to TransUnion, Gen Z made up 34% of all U.S. betting activity in Q2 2025 and is on track to become the dominant consumer segment, spending more per capita than any other generation. Kalshi also says a majority of its users are male, though 80% keep individual wagers under $100. It’s part hustle, part game, and part news-cycle adrenaline, but all adds up to what has become an addicting trend. (WSJ)
👀 Read more from YPulse: Is Sports Betting a Problem for Gen Z Men?
