YPulse predicted livestream shopping’s breakthrough in 2025, and Kim Kardashian just proved it. Kardashian hosted her first TikTok Live shopping event, “Kimsmas,” for SKIMS earlier this month and drew 30K concurrent viewers for the 45-minute event. Many felt like it was a crossover between an infomercial and a talk show, complete with celebrity guests and a “hot Santa” urging viewers to buy. The platform hosted 8M total hours of live shopping sessions in the U.S. last year, and reports 76% of viewers making a purchase. And SKIMS isn’t the only brand tapping into the livestream shopping trend either—small businesses are already going all in too: one Pennsylvania-based cookie shop says livestreams now account for 80% of its TikTok revenue, sometimes matching a full day at a brick-and-mortar business in just a few hours. With small businesses and major brands alike placing emphasis on live sales, it proves YPulse’s prediction that live shopping would finally go mainstream for Gen Z was correct. (LA Times)
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