PayPal is offering cash back on pay later purchases—even IRL. PayPal is offering 5% cash back on buy now, pay later purchases through the end of the year, hoping to get more shoppers—especially young ones—to use its loans both online and in stores. It’s the company’s first real push to bring BNPL into physical retail, and it makes sense given PayPal reported a 21% jump in BNPL volume last year to $33B. Framing the feature as a “cash flow planning tool,” not a loan, taps into how young shoppers already use BNPL: as a budgeting hack to stretch money between paychecks. It’s part of a broader shift among Gen Z toward predictable, low-commitment spending, despite not being big on credit cards yet. The promo aims to reduce cart abandonment and make installment payments feel as normal as any other. (Payments Dive)
👀 Read more from YPulse: The Top 10 Reasons Gen Z and Millennials Use Peer-to-Peer Payment Apps
