Young adults are attending sleep-away camps to meet new people. From run clubs to moving cities, young adults are trying everything to make connections, whether they’re romantic or platonic. Camps like Camp Social in the Poconos are filling what they call the “adult friendship gap,” offering a mix of nostalgic camp activities and adult twists like paint-and-sip or mixology classes. The setup creates the kind of bonding that’s hard for young people to find in everyday life—living in bunks, cheering on teammates, and sharing late-night conversations all lead to more connection than work from home and dating apps. This trend reflects what YPulse data shows: young adults are drawn to large-scale shared experiences, and especially ones that make them feel like a kid again. Adult camps strike a balance between the two, giving participants the energy of a collective, nostalgic experience with the intimacy needed to spark lasting friendships. (WSJ)
👀 Read more from YPulse: Sleepovers, Stuffed Animals, and More: 4 Gen Z Kidulting Trends
