McDonald’s dropped the BTS of their Snack Wrap shoot, and young people are here for it. McDonald’s is already Gen Z’s favorite food chain according to YPulse data, and now they’re getting even more attention with the return of a fan-favorite: the Snack Wrap. Ahead of its July 10 comeback, McDonald’s launched a nostalgia-packed campaign featuring a throwback-style web portal filled with behind-the-scenes footage from the ad shoot, fan emails, and teaser folders for things like promo codes and merch concepts. They’re also tapping into teen culture with a first-of-its-kind Snapchat Reminder Ad (YPulse data shows teens are super active on the platform, with 57% of 13-17-year-olds using it) and an AR news broadcast experience. With BTS content front and center and a playful nod to early 2000s desktop aesthetics, Gen Z is eating it up. (Marketing Dive)
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