Instacart is hopping on the nostalgia wave with their latest advertainment campaign. From Tower 28’s cinematic TikTok series to e.l.f Cosmetics’ telenovela-inspired ad episodes, brands are making TV-esque ads to draw in young consumers, which YPulse data shows 56% of teens and 58% of young adults are interested in. Now, Instacart is embracing both the gen’s love for nostalgia and their ad preferences with its “Summer Like It’s 1999 Campaign.” Complete with butterfly clips and Third Eye Blind soundtracks, the ads channel the feel-good chaos of a ‘90s summer while offering real delivery price cuts on young people’s childhood favorites like Bagel Bites, Capri-Sun, and more. (Matching what they would’ve cost in the actual ‘90s.) With inflation being a top issue for this gen, young people are increasingly cost-conscious, and savings can be nostalgic, too. (Marketing Dive)
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