TikToks are going viral claiming ways around paying tariffs on Chinese goods. This week, several videos claiming that U.S. consumers can avoid the new 145% import tariff on Chinese goods by ordering wholesale from Chinese factories have racked up millions of views. The idea is to utilize the exemption of small parcels (under $800) from tariffs—though this exemption is ending May 2. But videos from what appears to be in these factories and by influencers (likely hired bymanufacturers) say U.S. shoppers can buy products identical to the likes of brands including Lululemon for a fraction of the price, and many seem to believe it. This week, Chinese wholesale marketplace app DHgate even climbed to the top three spot in the U.S. Apple App Store. The reality of these ads is that they’re almost certainly false promises; Lululemon specifically has confirmed they have no affiliation with one viral factory. But still, viewers seem to feel empowered by the prospect of a loophole in the incoming rise in prices. (Bloomberg, Fast Company)
