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Forever 21 announced its second bankruptcy, and the internet is saying goodbye. 

Mar 19 2025

Forever 21 announced its second bankruptcy, and the internet is saying goodbye. For the second time in six years, the fast-fashion retailer has filed for bankruptcy. But this time, they’re actually saying goodbye to all its U.S. stores. The internet is largely blaming mega-fast-fashion retailers SHEIN and Temu—though young consumers haven’t exactly bolstered Forever 21 recently themselves. Some took to X to point out the irony of the store closing, pairing memes with captions like “didn’t Forever 21 create fast fashion? So, they’re literally being destroyed by what they created.” Others are reminiscing on the “complete and utter chaos” that was Forever 21’s clothing racks and store layout. On TikTok, some are mourning their teen memories with the brand’s clothes, particularly Millennials, while others are taking advantage of the clear out sales—how ironic. (Mashable)

👀 Read more from YPulse: Young Consumers’ (Complicated) Love For Fast Fashion In 3 Stats

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