The line for a sample sale is the trendiest place to be. In the U.K., queueing is a unique cultural staple. But when it comes to scoring a rare, discount fashion item, young people in cities across the world are spending hours waiting to get into sample sales, collection sales, archive sales, and more. Of course, the ultimate goal is to get a piece that communicates their stylishness, and the lines themselves are something of a runway. But these queues are also a status symbol of their own, hence the curated looks; being in line means the shoppers are in the fashion know and it can even be a great place to make like-minded friends. In some cases, queuers might never make it to the doors of the sale—whether because it’s hours long, sold out, or because of resellers overloading their bags—but just being there is a weekend event they’re up for. (The Face)
📊 YPulse data: 47% of 13-39-year-olds agree, “I’d queue overnight to get limited edition merch”
