Do Gen Z prefer playing video games to watching movies? While movies might be more of a passive viewing experience, playing video games often gives young players a non-stop engaging a storyline to follow—which holds more of their attention it seems. The Entertainment Software Association revealed that 63% of Gen Z now prefer playing video games to watching movies, while only 14% of Boomers share this preference. And likely because of Gen Z, the video game industry surpassed the movie industry in terms of global valuation, reaching $184B in 2023 compared to the movie industry’s $97.5B. Gen Z especially values the social aspect of gaming, using it to connect with friends and build relationships within virtual environments, causing a major shift in entertainment consumption habits that brands need to adapt to. (SAYS)
📊 YPulse data: 67% of 13-17 and 62% of 18-24-year-olds agree, “Video games help me to be social”
