Chappell Roan won’t take deals with fast fashion brands like H&M. What distinguishes Roan as a star in the eyes of Gen Z is her authentic and vocal stance on her personal ethics, which includes rejecting brand deals that don’t align with them, regardless of financial incentives. Gen Z’s views on authenticity as a high priority in public figures (and brands) means that artists like Roan who articulate their values and are transparent are those who earn the younger gens’ support. But she isn’t the only celeb voicing criticisms of sustainability in the fashion world; Gen Z faves Billie Eilish and Charli XCX have also promoted sustainability in their merch and design projects. For fast fashion brands—like H&M, which Roan name dropped specifically—this could definitely impact sales, as we’ve seen supporters typically stand behind their fave musicians views. (Business Insider)
📊 YPulse data: 66% of 18-24-year-olds agree, “Celebrities have a responsibility to share their views about issues and causes with their followers”
