A proposed bill in California would prohibit selling anti-aging skincare products to children under 13-years-old. The bill would require businesses to take measures to verify the age of customers when purchasing certain beauty or personal care products, in light of the tween skincare boom. Many tweens have shared their experiences of misusing products, leading to painful and irreversible skin rashes, expressing that they would not have used the products if they actually knew the ingredients. However, retailers like Sephora and Ulta have raised concerns that implementing such restrictions would be impractical, citing that it would be “largely impossible” to effectively enforce. (USA Today)
📊 YPulse data: 48% of 8-12-year-old girls use skincare products
