Fangirls are driving an impact on the economy. Not only do fangirls contribute financially to their favorite artists, but they have the power to shape marketing tactics, product design, and mainstream narratives with their interests. For instance, from Taylor Swift’s performances at SoFi Stadium to Beyoncé’s Renaissance Tour in Houston, events attended predominantly by women generated hundreds of millions of dollars in tourism revenues, taxes, and job opportunities nationwide. And this trend extends beyond musical acts, with authors often catapulting their careers by gaining attention on fan-fiction websites—also full of fangirls—that eventually result in film adaptations. And YPulse has long told you about the passion for BookTok, as the community has generated significant interest in new books and emerging artists. (Bustle)
📊 YPulse data: 38% of 13-17-year-old girls say they are part of a fandom
