Walmart is bringing commerce to content with a new shoppable rom-com.

Walmart is bringing commerce to content with a new shoppable rom-com. A play on the phrase “add to cart,” over the next month the retailer will be releasing a 23-part commercial series called Add to Heart. The “RomCommerce” series will take place on TikTok, Roku, YouTube, and Walmart’s own social channels and tells the story of Jessica, “a New York designer who returns to her hometown and, after a run of mishaps, rekindles love with an old flame named Javi.” The retail giant is hoping to resonate with those who cozy up to Hallmark holiday specials this time of year, and also make gift shopping easier and more entertaining by featuring approximately 330 shoppable products in the series from furniture to fashion all sold through Walmart. The brand is mainly catering this effort to Gen Z and says, “shoppable holiday activations on TikTok, including livestreams and creator partnerships, have been a major part of [their] overtures to Gen Z in recent years.” (Marketing Dive)