Liquid Death is partnering with nonpartisan group HeadCount to encourage young people in the state of Georgia to vote. 

Liquid Death is partnering with nonpartisan group HeadCount to encourage young people in the state of Georgia to vote. The brand is giving away mass amounts of water and wants voters to “hydrate and be heard.” For the midterm elections, Liquid Death is sharing their initiative of ensuring “thirst dies and democracy lives” after the controversial state law  that prohibits “food and beverage hand-outs within 150 feet of a polling place or 25 feet from a line of voters” was passed—as well as there being less polls this year. To combat this, Liquid Death has stations marked by 151 feet-long tape measures away from the polls where they are giving out water and providing voter information. The brand has worked to address issues Gen Z and Millennials care about before and continue to expand their marketing tactics by placing themselves in unique brand partnerships. (Adweek)