There’s money and young consumers in the metaverse—so banks need to be there too. Traditional, and traditionally conservative, banks might be hesitant to enter virtual worlds, but it might be a necessary step for reaching the next generation—who are managing their money digitally, getting advice on digital platforms, and spending in the metaverse already. Some banks have moved in, and expertly some might say, with offers of virtual events, lounges, and NFTs to attract the attention of these experience-focused young users. YPulse’s data shows that a third of young consumers have purchased virtual goods, and a quarter have purchased cryptocurrency. So while the future of crypto might be unclear, immersive digital experiences are likely an inevitability for banks. (VentureBeat)
