The “old money aesthetic” lives on with Gen Z and Millennials taking caviar “bumps.” Similar to licking salt after a tequila shot, young diners are “ingesting a tongue-full” of the classic upper-class status symbol. As Gen Z and Millennials continue to apply a roaring ‘20s mentality from 100 years ago, with the country emerging “from a deadly pandemic into a riotous spending boom and an impending sense of socioeconomic doom,” they are letting their party habits reflect this era, too: with over-the-top night-luxe vibes adorned by “crystals, martinis, and oysters”. The largest appeal of these “bumps” of caviar is the fact that they’re a cheaper, more attainable version of luxury, perfect for the budget of young consumers who wish to “ball on a budget.” YPulse’s Luxury Report data shows 76% of 13-39-year-olds think luxury brands should make some affordable items so more people could own them. (Business Insider, NYT)
