Vaseline launched the See My Skin database to bring equity to people of color in the dermatology and skincare industries. YPulse’s BIPOC Brand Affinity Breakdown Special Report found that Vaseline is a top health and beauty brand among BIPOC young consumers. We also told you about the ways that 100-year-old legacy brands are staying relevant with young consumers—and Vaseline is doing that by being more diverse and inclusive. The company recently announced its goal to create 15 million more “equitable skincare experiences” by 2025. The Unilever-owned brand recently partnered with digital health company Hued, which aims to improve the quality of care for Black, Latino, and Indigenous communities, for the See My Skin campaign and rolled out a database to “combat bias in dermatology and improve skincare outcomes for people of color.” Through the database, users will be able to search for skin conditions and connect with board-certified and “culturally competent” dermatologists. Users can also submit pictures of themselves to expand the representation of skin color in the database. (Campaign Live)
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