DoorDash launched an accelerator program to support BIPOC entrepreneurs in the food industry. YPulse’s Life Plans, Rewritten trend research found that the majority of 13-39-year-old BIPOC consumers aspire to be entrepreneurs. However, Black-owned businesses and restaurants were hit the hardest during the pandemic, and to support that demographic, DoorDash launched a new initiative to give BIPOC and Black entrepreneurs a leg up in the food industry. The DoorDash Accelerator for Local Goods is an educational program with a mission to uplight local consumer packaged goods businesses owned by entrepreneurs who are women, transgender, immigrants, or people of color. Through the program, the company is empowering 50 entrepreneurs by giving them important resources, education, and funds to bring their local products to the market for distribution via their convenience store platform, DashMart. Participants will have the opportunity to attend a live, self-guided six-week course, which will cover six topics, including supply chain management, wholesale vendor relationship management, managing cash flow, and business development. They will also receive a $5,000 grant and commitment from DoorDash to have their products by the brand sell via at least one DashMart location. (Essence)
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