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Roll is an up-and-coming app that wants to bring popular content creators’ camera rolls to life—without the pressure of making posts “polished” or “perfect.”

Jan 20 2022

Roll is an up-and-coming app that wants to bring popular content creators’ camera rolls to life—without the pressure of making posts “polished” or “perfect.” Billed as a new way for creators to monetize their content outside of platforms like Patreon and OnlyFans, Roll wants to take the pressure out of uploading polished, Instagram-worthy photos by paying creators for publicizing their camera roll. Roll mimics the design of Apple’s camera roll, and creators can upload photos or videos from their camera roll to a Dropbox-like tool that will populate the content to their Roll profiles in real time. No interaction is enabled on the platform, meaning no likes, comments, or messages—just a judgement-free sharing zone. To monetize their content, creators can set their own subscription prices anywhere from $5-$50, with Roll taking a 20% cut of their earnings. Roll says it has already garnered 200 million followers, including a creator roster featuring Tana Mongeau, Airrack, Dillon Francis, and Sommer Ray (Roll will remain invite-only for now). The app launched this week, and the platform’s CEO notes, “[Roll] removes that expectation of super high quality content and lets creators be the most real version of themselves.” (MashableTubefilter)