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The Toronto Raptors are showcasing young BIPOC artists during basketball games.

Jan 04 2022

The Toronto Raptors are showcasing young BIPOC artists during basketball games. YPulse’s Scouting Next Gen Sports Fans trend research found that nearly half of BIPOC young consumers watch basketball—and the Toronto Raptors are launching a program that will elevate that demographic during their games. The program, which spotlights emerging 16-29-year-old BIPOC artists, will select three artists for one-on-one mentoring and networking opportunities with the Raptors’ creative resources. The finalists will also be assigned one “Welcome Toronto” game that will feature their artwork and background story—and will be featured both during the broadcast of the game and across all the NBA team’s social media channels. According to photographer and alumni of the Welcome Toronto Creators program Trae Nguyen: “Having a program like this can encourage more youth and BIPOC communities to redefine and create their own career paths…There is so much hidden talent out there just waiting to be discovered.” The NBA is Gen Z and Millennials’ top sports league—and this is just another example of how they’re staying relevant with young fans. (Complex)